Knox MMG teamed up with Ski-Doo to create a story that was equal parts family, flavor, and fresh tracks—featuring Olympic snowboarder Red Gerard and his sister, Tieghan Gerard, the culinary force behind Half Baked Harvest.

Red relies on snowmobiles like most pros do—to chase lines deep in the backcountry and bring his video parts to life. Tieghan’s domain is the kitchen, where she crafts recipes that feel like home. This project flipped the script. We put Red behind the cutting board and took Tieghan out into the wild—sledding side-by-side with her brother through the snowy Colorado backcountry.

More than a product piece, this was a story about siblings, shared experiences, and stepping into each other’s worlds.

Shot on location at the Half Baked Harvest home base in Colorado, Knox MMG handled every piece of production—from the first creative brainstorm to the final edit—delivering a dynamic visual narrative for Ski-Doo and the Gerard family.